SafeToNet’s approach to privacy is grounded in a simple principle: children should be protected from harm online without being monitored, tracked, or profiled.
We design safeguarding technology on the assumption that children have a right to privacy, dignity, and freedom from unnecessary surveillance, as well as a right to protection from harmful and illegal content.
This position aligns with the UN Convention on the Rights of the Child (UNCRC), including General Comment No. 25, which makes clear that children’s rights apply fully in the digital environment and that protection measures must be proportionate, necessary, and privacy-preserving.
SafeToNet does not believe that effective safeguarding requires the collection of personal data, browsing histories, messages, or behavioural profiles.
Our technology is deliberately engineered to minimise data processing and eliminate data flows wherever possible. Safeguarding should not depend on surveillance, nor should children’s safety be achieved at the cost of their privacy.
This approach is consistent with:
When HarmBlock activates to block harmful or illegal sexual content, this does not indicate that a child has searched for, requested, or sought out such material.
HarmBlock does not analyse intent, interest, or behaviour. It does not track searches, monitor conversations, or infer motivation.
Activation reflects a different reality: that explicit and harmful sexual content is widespread across the internet, embedded in mainstream platforms, advertising systems, group chats, image sharing, and automated content feeds.
Children are routinely exposed to sexual material through algorithmic recommendations, unsolicited messages, shared content, and ambient digital environments, often without actively looking for it.
HarmBlock responds to what appears on the device, not to what a child is trying to do.
SafeToNet’s position is that online sexual harm affecting children is a systemic issue, not an individual behavioural issue.
Children cannot control what appears in feeds, messages, recommendations, or shared spaces online. Harmful content is often unavoidable, even for cautious and well-supported children.
Placing the burden on children to avoid harmful content, or on parents to monitor every interaction, is neither realistic nor fair. Equally, treating exposure as evidence of a child’s curiosity or wrongdoing is both inaccurate and harmful.
Safeguards should be built into the digital environment itself, in ways that work across apps, platforms, and encrypted spaces, without requiring constant oversight or data collection.
HarmBlock is designed to operate entirely on the device, without collecting, storing, or transmitting personal data. This is a deliberate policy choice.
By processing content locally and transiently, safeguarding can occur:
This approach supports the UNCRC requirement that children’s rights to protection and privacy must be balanced, not traded off against each other.
SafeToNet rejects models of child safety that rely on constant surveillance, behavioural scoring, or intrusive monitoring.
Children should not grow up under the assumption that being safe means being watched.
Our policy position is that effective safeguarding should be largely invisible, proportionate, and protective, intervening only when necessary to prevent harm, and doing so without judgment, profiling, or stigma.
SafeToNet is committed to:
Privacy is not a barrier to child protection. When done properly, it is one of its foundations.
Effective Date: December 2025
SafeToNet Limited (“we,” “us,” or “our”) operates the SafeToNet.com website (the “Website”). We are committed to protecting your privacy and handling your personal information transparently and securely.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website. Please read this policy carefully to understand our practices regarding your personal data.
Data Controller
SafeToNet Limited
Company Number: 08733316
Registered Address: Quadrant House, Broad Street Mall, Reading, England, RG1 7QE
Email: privacy@safetonet.com
If you are located in the United Kingdom or European Economic Area (EEA), SafeToNet Limited is the data controller responsible for your personal information.
2.1 Information You Provide to Us
We collect personal information that you voluntarily provide when you:
Subscribe for product updates: When you sign up to receive notifications about SafeToNet product news, we collect:
Contact us: Any information you choose to provide when communicating with us
2.2 Automatically Collected Information
We use Plausible Analytics to collect anonymized website usage data. This is a privacy-friendly analytics service that:
The anonymized data collected includes:
This data cannot be used to identify you personally.
2.3 Information We Do NOT Collect
We do not:
3.1 Legal Basis for Processing (UK GDPR/EU GDPR)
We process your personal information based on the following legal grounds:
Consent:
Legitimate Interests: We process anonymized analytics data based on our legitimate interest in understanding how visitors use our Website to improve user experience and functionality.
3.2 Purposes of Processing
We use your information for the following purposes:
We do not:
We do not sell, trade, or rent your personal information. We may share your information only in the following limited circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our Website and conducting our business, including:
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government regulations).
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or use of your personal information.
Our Website is hosted in the United Kingdom. If you are accessing the Website from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the United Kingdom where our servers are located.
For UK/EEA Users: Your data remains within the UK/EEA, ensuring full compliance with UK GDPR and EU GDPR requirements.
For Users Outside the UK/EEA: We ensure that appropriate safeguards are in place for international transfers of personal data, including:
By using our Website and providing your information, you consent to this transfer, storage, and processing.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
When we no longer need your personal information, we will securely delete or anonymize it.
7.1 Rights Under UK GDPR
If you are located in the United Kingdom or EEA, you have the following rights regarding your personal information:
To exercise these rights, please contact us at privacy@safetonet.com. We will respond to your request within one month.
7.2 Rights for US Residents
California Residents (CCPA/CPRA):
Other US State Rights: Depending on your state of residence, you may have additional privacy rights under state laws. Please contact us to learn more.
7.3 Unsubscribe from Communications
You can unsubscribe from product update notifications at any time by:
Please note that unsubscribing will stop communications but will not delete your information from our database. To have your information deleted, please submit a deletion request to privacy@safetonet.com.
7.4 Right to Lodge a Complaint
If you believe we have not handled your personal information properly, you have the right to lodge a complaint with a supervisory authority:
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
Our Website is not intended for children under the age of 13 (or 16 in the UK/EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@safetonet.com, and we will delete such information from our systems.
Our Website may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
We are not responsible for the privacy practices or content of third-party websites.
We use Plausible Analytics for website analytics, which does not require cookies or tracking technologies for our own analytics purposes.
Strictly Necessary Cookies: We use certain cookies that are essential for the Website to function properly, including:
These cookies are necessary for the Website’s operation and do not require your consent under applicable law.
What We Don’t Do:
For More Information: For detailed information about the cookies we use, please see our separate Cookie Policy.
If we implement additional features in the future that require other types of cookies, we will update this Privacy Policy and our Cookie Policy, and obtain your consent where required by law.
Some web browsers have a “Do Not Track” (DNT) feature. Since we do not track users across websites and do not use tracking cookies, DNT signals do not change how our Website operates. We respect your privacy by default.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
We encourage you to review this Privacy Policy periodically. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
SafeToNet Limited
Email: privacy@safetonet.com
Address: Quadrant House, Broad Street Mall, Reading, England, RG1 7QE
For data protection matters, you may also contact our Data Protection Officer at privacy@safetonet.com.
For California Users: This Privacy Policy includes disclosures required by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). We do not sell personal information as defined by these laws.