Hello, we are quite a friendly bunch. We always have coffee on the go, chocolate and custard cream biscuits (on Friday’s you might even see a packet of jammy dodgers!). If you are in the area pop in for a chat. Come and see us and say Hi. We’d like to meet you.


SafeToNet tracks emojis and can interpret their sentiment. Click here to watch emotions being tracked on Twitter.
*credit to Matthew Rothenberg.
Richard Pursey
CEO | Chief Executive Officer
A proven businessman having started and sold 3 technology companies and an insurance business. He was also a Board member of an NHS trust where he learned about social care and welfare issues but his biggest success came in the disaster recovery and risk management industry where he developed software to profile and predict the operational and risk behavioural patterns of businesses. It’s those same behavioural patterning techniques that are used in SafeToNet today. Richard is quite old.
Ted Hailey
CFO | Chief Financial Officer
Ted Hailey adds up and takes away. He is in finance. In 1990 he joined Fibernet as CFO and grew the company into a FTSE 250 listed telecoms company operating in 4 countries. Responsible for the IPO of Fibernet on AIM in 1996 and then the main listing in 1998. He is also quite old and quite grey.
Zack Hughes
CCO | Chief Creative Officer
Zack is the principal designer behind the SafeToNet brand and user interface. A serial entrepreneur having started web design and brand building agencies, he has also run companies in the UK fashion market. He speaks with a Northern UK accent, but we don’t hold that against him.
Georgina Pursey
Head of PR & Marketing
Though not quite part of Generation Z, Georgina, alongside brother Jack, is a digital native. They’ve been online since the conception of the first social networks and have witnessed the development of the social digital world from within. Georgina’s background comes from a degree in Creative Writing; she has worked as a part-time freelance food journalist for the past four years. Her role within the SafeToNet team is based around content creation, PR & marketing. She has a Blue Peter badge and a weakness for almond croissants.
Jack Pursey
Product Manager
Jack is a recent Marketing, Advertising and Communications graduate from the University of Gloucestershire. Already an entrepreneur, Jack founded the award winning business Seen Clothing in 2012. Jack is our product manager and works closely with the design and development teams. He also likes Nando’s and long walks on the beach.
Juan Lyall
Commercial Director
Juan runs the commercial and sales side of SafeToNet. He’s worked in various tech companies concentrating on security, networking and application management and has been a part of, built and led sales teams across different regions for the last 20 years. He’s a sales guy and is very good at Radio 2’s PopMaster.
Sharon Pursey
Head of Strategic Alliances
Sharon is an entrepreneur in her own right having started up and run her own businesses. At SafeToNet she seeks out and develops new relationships and alliances across all aspects of our business in accordance with our strategy. Sharon is from Northern Ireland so at times uses strange phrases – so she does.
Colin Forrest
Non-Executive Director
Colin is a graduate of the University of Colorado and the Garvin School of International Management. He has many years experience in the financial services enterprise software industry, in leadership positions on international operations and strategic client relationships for public and privately held software firms in EMEA. He tends to know what he is talking about.
John Revell
Non-Executive Director
John has been in the UK’s broadcasting industry for over 30 years. Perhaps best known for forming the Ginger Media company with Chris Evans and acquiring Virgin Radio, he is now an MD at Live Nation and is the founder and Chairman of Bluesfest, London’s finest and biggest annual blues festival. Despite this, John cannot sing.


Infinity Lab Future Mobile Award Winner
Sponsored by both BT & EE, The Future Mobile Competition hosted by BT Infinity Lab set out to find companies and individuals that are driving mobile communication innovation, in what was the ninth Infinity Lab competition, held in September 2016. The results were announced after an afternoon of pitches at the infamous BT Tower in Central London. EE and BT product and technology teams are now working with SafeToNet to evaluate their technology and support development roadmap, as well as exploring opportunities to work together commercially.
Leading Edge
In conjunction with Leading Edge Only, Cisco launched their Cisco 50 community, designed to help promote Internet of Things and Cyber Security focused start-ups.
50 Game Changer
ConnectTVT was launched in June 2014 to “put the Thames Valley back on the tech and digital cluster maps” The 50 Game Changers acknowledges some of the unsung heroes hidden away, fighting their fight, demonstrating that the Thames Valley is, in fact, full of interesting, inspiring start-ups, and fast growth scale-up businesses with home-grown innovation. SafeToNet joined the 50 Game Changers list in Summer 2016.
Tech Rock Star
SafeToNet were voted Most Investable Company at the NOTWICS ’16 event at Bloomberg’s headquarters in October 2016, and subsequently entered the top 25 Tech Rock Star register as a company to watch in the tech space.
Hosted by HRH The Duke of York, the Pitch@Palace business competition was founded in 2014 to support entrepreneurs with the amplification and acceleration of their business ideas by connecting them with potential supporters including CEOs, Angels, Mentors and key business partners. SafeToNet joined the Pitch@Palace Alumni following attendance
of the final at St James’ Palace.
Pride of Reading
Award Winner
Following an anonymous nomination for the Entrepreneur of the Year award, SafeToNet were invited to the Pride of Reading awards ceremony held at the Madejski Stadium in early November, where they were presented with the award by Chris Tarrant.
KPMG Best British Mobile Startup
Regional Winner
KPMG Best British Mobile Startup awards allowed for 10 mobile start-ups from 4 regions of the UK to pitch for the chance to show-case at the 2017 Mobile World Congress in Barcelona, the world’s largest gathering for the mobile industry. Each of the winners from each region, of which SafeToNet is one, will publicly pitch at MWC one more time for the overall prize of being crowned The Best British Mobile Start-up 2017.


We are always looking for great people to work with us. You have to be a brilliant team member, have a caring heart and be good at Pokemon Go. Right now we are hiring social analysts who can help teach our brilliant machine learning software new skills. You would need to understand online social behaviours, analyse our Big Data systems and be able to make coffee (vital). Do get in touch.



25-27 Queen Victoria Street, Reading, RG1 1SY, United Kingdom